Behind the Scenes of a Collaboration; Five Four x Teddy Kelly | Process Vibes – The Clubhouse – a blog by Menlo House

Co-Founder & Creative Director, Andres Izquieta, showcases the behind the scenes process of an apparel collaboration, specifically between Five Four and artist Teddy Kelly. They collaborated on a special t-shirt for Cinco de Mayo, paying homage to Los Angeles and Mexico. This video takes you through everything from concept phase, to the collaboration back/forth between the brand + artist, sampling + production, and ultimately marketing of the collaboration.

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