The Marketing of a New Product, New Republic Kurt Sneaker | Process Vibes – The Clubhouse – a blog by Menlo House

In this episode, co-founder and creative director, Andres Izquieta, works with his team to launch a new product to its Menlo Club members; a New Republic sneaker.

This being the first time they launch a New Republic product visa vie the Menlo Club, this sneaker is going to be received by tens of thousands of its members. Here they discuss the product, communications, branding, advertising and all other aspects related to the marketing of this new product.

 

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